Karachi: Gymboree Play & Music, a pioneering institution in early childhood development, was launched in Clifton, Karachi on February 22, 2015. The day-long event included free previews for families with children ages 0-5 years, who were excited to take part in the classes on offer. The children also bought Gymboree's educational toys and explored the play gym area.
After a phenomenal response at the soft launch, the official launch was even more successful. The event drew in more than 250 families. Parents in Karachi are becoming increasingly familiar with the concept of early childhood development.
A press conference was held which emphasised how important a child's first few years are in terms of their physical, mental and behavioural development. It explained how Gymboree works with parents to facilitate social skills and personality development in an ultra-safe and hygienic environment. The proprietary equipment at Gymboree has been especially designed by experts to assist in the development of fine and gross motor skills. It was stressed that the government and other private institutes should also focus on early childhood development.
Gymboree's unique approach to early childhood education, which concentrates on parent-child
